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Classic Meets New: Uptown Bonifacio dazzles with digital-powered Christmas attractions


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Uptown Bonifacio, Taguig City - Megaworld Lifestyle Malls’ flagship mall, Uptown Bonifacio, is rolling out an exciting fusion of classic and modern Christmas festivities and spectacles as it looks to dazzle guests and shoppers during the merriest season of the year.

Timeless Christmas attractions and activities enhanced with digital technology are all set to amaze and welcome kids and families looking to spend and celebrate the Holidays in Uptown Mall.

Topping the list of must-see Holiday attractions that are given a modern twist is the mall’s giant 30.ft Christmas Tree. Towering over Uptown Mall’s fountain area along 9th Avenue, the Christmas Tree is powered by augmented reality (AR) technology, allowing users to see virtual renderings of well-loved Christmas characters such as Santa Claus and his elves, using their mobile phones and devices.

To activate the Holiday ART - AR Christmas Tree, shoppers can download the Megaworld Lifestyle Malls’ Megan app. While connected to WiFi or using mobile data, users can open the app and point the cameras of their mobile devices toward the Christmas tree to activate the AR display.

Meanwhile, a one-of-a-kind Hologram projection show will wow guests at Uptown Mall’s The Deck area located at the fourth level. The Holographic Holiday hologram exhibition, featuring 3D projections of popular Christmas characters, is open to all guests from 5 PM onwards.

A spectacular Laser and Light Show synchronized with remixed versions of classic Christmas songs will also amaze guests also at The Deck, from 6 PM onwards on Dec. 10, 17, 24, and 25.

The traditional gift-giving is also given a more convenient modern upgrade with Uptown Mall’s Scan and Donate initiative. Guests can visit the 30ft Christmas Tree located at the mall’s atrium and scan QR codes embedded in the decorations. Upon scanning the QR code, customers can choose the foundation or organizations they would like to send their donations to via GCash.

Among the foundations and organizations, customers can donate to are ABS-CBN Foundation, Anawin Lay Missions Foundation, Caritas Manila, Childhope Philippines, Kythe Foundation, Operation Blessing Foundation, Philippine General Hospital Medical Foundation, Virianie Foundation, World Vision, and Yellow Boat of Hope Foundation.

Aside from the digital-powered attractions, shoppers can also explore a wide range of gift items, treats, and more at the Festive Pop-ups, which will run from November until the end of the year at the mall’s upper ground level.

“Christmas is a time of wonder and we know how much it means to our customers. This season, we want to engage them in ways like never before and bring a renewed sense of wonder by integrating modern digital technologies into classic Christmas attractions, while giving them opportunities to reconnect with their families through our culinary offerings and a chance to spread cheers by donating to their chosen charities, “says Graham Coates, head of Megaworld Lifestyle Malls.

For updates on the latest happenings, guests can follow Uptown Bonifacio on Facebook and Instagram or call our hotline at 8-462-8888.

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