TikTok unveils the First Ever In-App Food Festival with Megaworld Lifestyle Malls

TikTok, the leading destination for short-form mobile videos, has revolutionized the food and drink content category across Southeast Asia with its widely successful in-app Food Festival that will culminate with a grand on-ground activity in Eastwood City this July 14-16. 

#TasteTheWorld with Megaworld Lifestyle Malls and TikTok is poised to become the biggest event of the season for all foodies as the three-day gustatory event aims to tantalize taste buds and inspire culinary creativity with engaging activities both on the ground and within the app.

Happening at the Eastwood Central Plaza, the food festival features a dynamic roster featuring TikTok-favorite creators and partner restaurants, offering visitors to #TasteTheWorld with Megaworld Lifestyle Malls by giving them an abundance of gastronomic delights.

TikTok is also inviting food content creators to participate by sharing their delectable content with the community using the campaign hashtag, #FoodFestOnTikTok. Creators will have the opportunity to showcase their culinary skills and expertise, from mouthwatering food recipes and captivating cooking videos to Mukbang-style feasts and insightful restaurant reviews.

A key highlight of the online Food Fest is the promotion of restaurants featured through the location tags, allowing users to discover the most exciting food spots around the metro. TikTok and Megaworld Lifestyle Malls will also showcase top food creators, the most viewed food restaurant reviews, and TikTok-first food recipes across various digital platforms, solidifying TikTok's position as the premier destination for the best food-related content while also highlighting Megaworld as a destination of world-renowned food brands. 

Additionally, the launch of the TikTok Foodies Tour video series will feature select food personalities embarking on culinary adventures, visiting top-rated restaurants discovered through TikTok in the Philippines, majority of which are also carried by the Philippines’ leading lifestyle malls developer.

“We are delighted to partner with TikTok for a food event of this magnitude as each of our capabilities are put on full display. We at Megaworld has always been about promoting small businesses and we are more than thrilled to provide an avenue for them to showcase their products through this Food Fest and have everyone #TasteTheWorld with us,” Megaworld Lifestyle Malls head Graham Coates shared.

Don't miss out and #TasteTheWorld with the mouthwatering content and exciting activities at the TikTok Food Festival culminating activity, exclusively at Megaworld Lifestyle Malls, starting this Friday, July 14, at Eastwood City.

Megaworld Lifestyle Malls is the retail and commercial development arm of Megaworld Corporation, one of the Philippines’ largest real estate companies, and the leading lifestyle mall developer. The Retail Asia Awards 2023 Marketing Initiative of the Year awardee’s mission is to make happiness and meaningful connections a lifestyle for its communities as the country’s premier developer of lifestyle destinations with exceptional designs, offerings and experiences.

For more updates on the latest happenings, visit megaworld-lifestylemalls.com or call our hotline at 8-462-8888.