Megaworld Lifestyle Malls is converting open spaces in its select lifestyle malls into outdoor farmers’ markets to support Filipino farmers and food entrepreneurs who have been directly impacted by the global pandemic.
Megaworld Lifestyle Malls has partnered with the Department of Agriculture (DA) and non-profit group Resto PH for the launch of Harvest to Goodness Weekend Market. This initiative is aimed at providing a venue for farmers, fisherfolks, and Filipino-owned restaurants to showcase and market their products while giving the mall-going public access to a wide range of fresh fruits, vegetables, seafood, meat products, and other food choices in a much safer shopping environment.
Farmers from the provinces of Benguet, Baguio City, Bulacan, and Region IV-A provinces, including Quezon and Batangas, are bringing a wide array of fresh produce including high and lowland vegetables and fruits, coconut products, herbs and spices, seedlings, condiments and seasonings and other dairy products.
The farmers’ market concept under the agriculture department’s ‘Kadiwa ni Ani at Kita (KADIWA)’ project will run for four consecutive weeks, with the first leg commencing with a two-weekend event at the Eastwood Central Plaza in Eastwood City from July 17 – 19 and July 24 – 26. This will be followed by separate legs at Venice Grand Canal in McKinley Hill on July 31 – August 2 and at Uptown Bonifacio on August 7 – 9.
“We are honored to partner with the Department of Agriculture and take part in this endeavor that directly benefits our farmers and homegrown enterprises. We are going all-out to support our Filipino farmers, fisherfolks, and entrepreneurs who are the lifeblood of our national economy. This is part of our continuing support to the government’s thrusts to help the economy recover fast,” says Graham Coates, head, Megaworld Lifestyle Malls.
Resto PH members, meanwhile, will offer special menus featuring farm-to-table dishes made from locally-sourced ingredients. Participating restaurants include Mango Tree, Kureji, Brotzeit, Menya Kokoro, Icebergs, 102 Izakaya, Tokyo Milk Cheese, Monga by Vikings, Recovery Food, and Tepanyaki Brothers.
For added safety and convenience, cashless payment options powered by PayMaya and contactless transactions will also be available to customers.
Guests can also shop conveniently from home and have their orders delivered to their doorsteps with the help of personal shopping service app MyKuya.
Cashless personal deliveries for food purchases from participating restaurants can also be made via LalaFood and Mr. Speedy.
Curbside pickup is also available for driving guests. Under this option, customers can contact and arrange the transactions directly with the farmers and vendors and get their orders at designated pickup locations. Contact details of participating farmers and stalls will be posted at the Megaworld Lifestyle Malls Viber communities, Facebook page, and website.
“There is no better time for us to come together and extend a helping hand to our farmers and entrepreneurs than now. Through this initiative, we’re not only giving everyone access to these proudly-Filipino products, but also an opportunity to become a hero by taking part in saving their livelihood and giving the local economy a much needed boost,” adds Coates.
To ensure the safety of shoppers and in compliance to the government’s directives, health and safety protocols such as mandatory temperature checks, footwear and hand sanitation, wearing of face masks, and strict observance of social distancing will be implemented.
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