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ICMYI: First adidas NJE-Inspired Store in the Philippines is at Uptown Bonifacio

  • Uptown Bonifacio
Sep 11, 2019

The first adidas NJE-inspired store has opened at Uptown Mall and marks the debut of their signature stadium concept in the country. This was directly patterned after the NJE 800 Brand Center in Nanjing, China and features a combined brand experience of both adidas Originals and adidas Lifestyle & Performance. The stadium concept utilizes an urban theme, inspired by a functional locker-style layout that organizes everything within reach and is categorized for specific lifestyles such as training, athletics, running and athleisure. The store also has the only sand bed installation to highlight the adidas and Parley collaboration for shoes made with recycled ocean plastic, along with the exclusive Avengers, James Harden collections and the latest colorways of their iconic designs.

Check out some photos below:

The new adidas is located at the UGF of Uptown Mall, in Uptown Bonifacio, Taguig City

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