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A colorful celebration for all is the heart of Megaworld Lifestyle Malls’ ChristmasIsHue

  • Forbes Town
  • Eastwood City
  • Lucky Chinatown
  • Newport Mall
  • Twin Lakes
  • Uptown Bonifacio
  • Venice Grand Canal
  • Southwoods Mall
Dec 13, 2018

Megaworld Lifestyle Malls launches a new holiday campaign, “Christmas is Hue,” with a dazzling celebratory video that captures the spirit of an inclusive Filipino Christmas.

Just in time for the most colorful holiday of the year, Megaworld Lifestyle Malls launches a commercial that turns Christmas into a burst of color. The video reached 1.1 million views in 4 days and features movie/TV actress, host and YouTube star, Alex Gonzaga as she explores the upscale Uptown Mall before triggering a kaleidoscopic explosion of colors and festivities that ensues across Megaworld Lifestyle Malls.

The video takes its viewers through a whirlwind Christmas adventure around the mall developer’s diverse destinations around the metro, where each mall offers a unique experience and distinct personality for its guests.

Along the way we see eventologist and animal lover Tim Yap as he takes his beloved pets on a gondola ride at the romantic Venice Grand Canal in McKinley Hill. Over at the vegas-like Newport City, lifestyle bloggers & sisters Vern and Verniece Enciso celebrate the gift of family with their young brother Baby Verns at the international mall. At Binondo’s premiere heritage mall, Lucky Chinatown, Almira Teng a model, lifestyle influencer, and sister to basketball stars Jeric and Jeron Teng, brings smiles to children with presents for all. Meanwhile international pageant queen Kevin Balot enjoys a Noche Buena-esque feast with close friends at Forbes Town, with its perfect neighborhood feels.

Led by the antics of the fun-loving actress, the multigenerational cast which also includes foreigners and even four-legged guests capture the solidarity of a Filipino Christmas in the most colorful Christmas commercial yet.

But scratching the surface, the campaign also aims to communicate a deeper message to the annual festivity - that Christmas is a celebration for all. #ChristmasIsHue seeks to promote a more socially-inclusive holiday experience, and encourages people, regardless of their age, ethnicity, gender, family, or sexual orientation to feel a full sense of belonging during the most wonderful time of the year.

Christmas gives people a chance to embrace their individuality together, and this opportunity to celebrate with each unique person in our lives is what truly makes Christmas colorful and special.

And with its pet-friendly features, diverse characteristics and unlimited selections of dining, entertainment and shopping finds for all interest groups, Megaworld Lifestyle Malls curates a holiday experience that invites everyone to see Christmas in full colors.

At Megaworld Lifestyle Malls, it is more than just red, gold and green. Every color and every shade of person is represented in the most colorful holiday of the year.

This season, fill your Christmas with color because #ChristmasIsHue at Megaworld Lifestyle Malls.

Megaworld Lifestyle Malls is the commercial arm of Megaworld Corporation, known for delivering first-in-the-Philippine experiences through world-class shopping and dining brands as well as innovative lifestyle, entertainment and nightlife features. Under the Megaworld Lifestyle Malls umbrella are Uptown Bonifacio’s Uptown Mall and Uptown Parade, McKinley Hills’ Venice Grand Canal, Lucky Chinatown in Binondo Manila, Eastwood City, Forbes Town, Newport Mall in Resorts World Newport City, Festive Walk Mall in Iloilo City, Southwoods Mall in Binan Laguna, Twin Lakes along the Tagaytay-Nasugbu Highway, and Mactan Alfresco in Mactan Newtown Cebu.

Megaworld Lifestyle Malls launches a new holiday campaign, “Christmas is Hue,” with a dazzling celebratory video that captures the spirit of an inclusive Filipino Christmas.

Just in time for the most colorful holiday of the year, Megaworld Lifestyle Malls launches a commercial that turns Christmas into a burst of color. The video reached 1.1 million views in 4 days and features movie/TV actress, host and YouTube star, Alex Gonzaga as she explores the upscale Uptown Mall before triggering a kaleidoscopic explosion of colors and festivities that ensues across Megaworld Lifestyle Malls.

The video takes its viewers through a whirlwind Christmas adventure around the mall developer’s diverse destinations around the metro, where each mall offers a unique experience and distinct personality for its guests.

Along the way we see eventologist and animal lover Tim Yap as he takes his beloved pets on a gondola ride at the romantic Venice Grand Canal in McKinley Hill. Over at the vegas-like Newport City, lifestyle bloggers & sisters Vern and Verniece Enciso celebrate the gift of family with their young brother Baby Verns at the international mall. At Binondo’s premiere heritage mall, Lucky Chinatown, Almira Teng a model, lifestyle influencer, and sister to basketball stars Jeric and Jeron Teng, brings smiles to children with presents for all. Meanwhile international pageant queen Kevin Balot enjoys a Noche Buena-esque feast with close friends at Forbes Town, with its perfect neighborhood feels.

Led by the antics of the fun-loving actress, the multigenerational cast which also includes foreigners and even four-legged guests capture the solidarity of a Filipino Christmas in the most colorful Christmas commercial yet.

But scratching the surface, the campaign also aims to communicate a deeper message to the annual festivity - that Christmas is a celebration for all. #ChristmasIsHue seeks to promote a more socially-inclusive holiday experience, and encourages people, regardless of their age, ethnicity, gender, family, or sexual orientation to feel a full sense of belonging during the most wonderful time of the year.

Christmas gives people a chance to embrace their individuality together, and this opportunity to celebrate with each unique person in our lives is what truly makes Christmas colorful and special.

And with its pet-friendly features, diverse characteristics and unlimited selections of dining, entertainment and shopping finds for all interest groups, Megaworld Lifestyle Malls curates a holiday experience that invites everyone to see Christmas in full colors.

At Megaworld Lifestyle Malls, it is more than just red, gold and green. Every color and every shade of person is represented in the most colorful holiday of the year.

This season, fill your Christmas with color because #ChristmasIsHue at Megaworld Lifestyle Malls.

Megaworld Lifestyle Malls is the commercial arm of Megaworld Corporation, known for delivering first-in-the-Philippine experiences through world-class shopping and dining brands as well as innovative lifestyle, entertainment and nightlife features. Under the Megaworld Lifestyle Malls umbrella are Uptown Bonifacio’s Uptown Mall and Uptown Parade, McKinley Hills’ Venice Grand Canal, Lucky Chinatown in Binondo Manila, Eastwood City, Forbes Town, Newport Mall in Resorts World Newport City, Festive Walk Mall in Iloilo City, Southwoods Mall in Binan Laguna, Twin Lakes along the Tagaytay-Nasugbu Highway, and Mactan Alfresco in Mactan Newtown Cebu.


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